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05/01/2019

Create a website for your business: 10 Advantages

Create a website for your business: 10 Advantages

Create a website brings huge advantages for any business. Whether you sell sneakers, books, clothes, electrical goods or any other product, you need an Internet presence. And if you offer any kind of services it’s also essential to have a website.

A virtual space with good information and value for the potential customer offers excellent conversion possibilities.

If we ask ourselves: what is the first thing we do when we have a need? Surely the answer will be almost unanimous: “search the Internet” If your company is not there, you will lose potential customers, sales and profits.

Let’s review the following advantages of creating a website for your business.

Benefits of create a website for your company

1. Investment in advertising decreases

If you advertise your business through print media, TV, radio etc. you know very well that this type of advertising is very expensive. On the other hand, create a website is the way to make yourself known with lower investment and higher return. Traditional media only ensure your presence as long as you maintain a high budget. On the contrary, the website remains present on the Internet with very little expense. The web will always be there to provide information to customers.

2. Facilitates customer access

A website brings incredible advantages when the potential customer does not want to waste time moving to your physical store. If he finds in your website all the necessary information you will be providing an added value that will encourage him to buy. And even more, he will come back again. We must also think that our website is a store open 24 hours. This is an unbeatable advertising condition.

3. Provide more information

With the use of certain tools you can get information about the number of visits on the page with data on dates, ages, gender, interests etc.. This data is essential for those who sell products or services because it allows them to adjust their offer. In addition, you have the possibility to carry out surveys or ask for opinions on the products and this will facilitate the taking of decisions related to them.

4. Your market is no longer local

From the moment you have a presence on the Internet you exist for the world. No longer will you market only to the people in your locality but customers can come from any country. Millions of people have access to the Internet so the possibilities of doing business are endless. Create a website will allow you to access the world.

5. It brings you closer to the client

Customers can review products online, as well as make inquiries and comments through the website itself. This favors the relationship with the company. In addition, if they have a quick return they will surely be very satisfied and will buy from you. By creating a website for your business you can detail: opening hours, show location and products, use contact forms to facilitate inquiries from potential customers and upload promotional videos among many other advantages.

6. You generate trust

This is a consequence of the above. Generating a good image of the company through relevant information and responsible contact with users undoubtedly provides the necessary confidence. As a consequence, people will feel more willing to make a purchase in your company.

7. Show your skills

A large amount of information about the signature can be included in a website. It is important that the content reflects the advantages of your products or services and demonstrates capabilities that make you different, and better than others who sell the same. We talked about why your website should be different, do not miss this information.

8. External links

If you manage to have a good website, with a good number of visits and information that adds value to the user, you will acquire authority in the market. This will motivate other websites to link their website with yours which will increase your prestige. You can also connect with other reference websites and thus provide more information to your visitors.

9. Advertising on Google and Facebook

Tools like Google AdWords or Facebook advertising allow you to reach customers much more accurately than traditional methods. To be graphic with this I’ll give you an example: If you place a sign with an advertisement on the street about basketball shoes, everyone who passes by will see it, but how many basketball players see it? On the other hand, advertising on Google or Facebook appears only to potential customers looking for basketball shoes, which greatly increases the traffic of those really interested in your products and you will get higher conversions.

10. Favors corporate branding

Our web site must contain well elaborated texts with previous study of key words. It should also include images, videos and a good linkbuilding, among other positioning factors. If this work is well done people will find us, navigate in it, leave their emails, subscribe to our blog and ultimately strengthen our brand.

If after reading this article you still have doubts about create a website for your business try the following. Enter the Internet and look for companies that sell products or services similar to the one you offer. Who do you think potential customers will buy from?

Images: : Freepik, Pixabay
Translation: Deepl

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Nicolás González

Web Designer & Developer
Freelance

+598 98 398 010

[email protected]

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