Your company’s web project. Where to start?
Your company’s web project translates into the
creation of a web page that gives you visibility, traffic and most importantly:
customers. Where to start? It is a question that naturally arises when you have
made the decision to have a presence on the Internet.
If you have the necessary knowledge to do so,
congratulations! There is also a lot of online information about web projects.
You will often see blogs or specialized sites that
tell you “you can do it yourself”, “it’s very easy”. But
don’t believe these statements because they are far from reality.
They tell you how to create a website step by step, or
how to create a professional website, but when you are in front of your
computer and want to apply their advice are more doubts than successes.
No platform is easy to use, you will always need
knowledge of programming, design, positioning among others, to scale in the
search engine and make your site profitable.
If you have training it is fantastic! Now, if you don’t like programming, designing and monitoring, or you just don’t have time for it, you should look for someone to do it.
To facilitate the beginning of this process I will
leave you some orientations.
to start your web project
1. Hire a
Technician or an Agency
In fact, both the Agencies and the Web Developers can
offer you a good service. Always check the portfolio to see if the level of
their work is what you are looking for.
In general, Agencies have higher costs because they
have a greater infrastructure. Perhaps their services are appropriate in cases
of very large companies that require multiple functions, such as an online
store with thousands of products.
But if your firm is not of these dimensions, hiring a
free lance Web Developer is a wise decision for your web project. Nowadays it
is very common to find technicians with the necessary training to provide a
In my case, for example, I have training and
experience in design, programming and maintenance, so it is not difficult for
me to assume all the stages of creating a site.
2. Don’t look
for the lowest prices
Like everything else in terms of services there are
different types of offers, but it is not advisable to choose the cheapest.
Moreover, developing a web project is an arduous task that requires a lot of dedication, creativity and knowledge. These are the elements that guarantee a good result. And nobody gives away their work.
So don’t rely on tempting offers, because in the end,
when you are forced to hire accessory services to achieve your goals, it will
cost you more.
You must understand that both the creation of your
brand on the Internet and the creation of a website must take into account
several aspects. These are generally not included in those projects that want
to sell you at a ridiculous cost and what’s worse: they don’t inform you.
In most cases the person who is going to start their
website has no idea how much that digital enterprise should involve. Then
services are omitted. But when he needs them he realizes that he has a
half-hearted project, and it is very likely that he has wasted his money.
In the course of the years I have seen several cases
of this type that I could cite, but here I left you only some examples that are
🔺 Case 1
I was once approached by a person who already had a
website and had never had an email account set up. I ordered it and asked him
to send me the access credentials to his hosting to create a mailbox, and then
configure it in a mail client of his preference.
It turns out that the hosting had no email service,
incredible but true. 😲
Now he had to pay me to migrate to a decent hosting
and get his mailbox. All this was the inevitable consequence of hiring low-cost
🔺 Case 2
Another person calls me and tells me ¨Nicolás…I
broke the site and the developer who made me the web can not fix it, you can
see that sucedió¨.
Well, I’m getting ready to enter your server and
review the situation. It was a website developed with WordPress.
At this point I must emphasize that I am a lover of
this great framework. But as Uncle Ben told Peter Parker ¨Un great power comes
with a great responsabilidad¨.
Yes, WordPress is fantastic, but it is a system that
should be closely monitored and at least once a year make an update of all the
software inside (core, plugins and themes).
Due to the lack of update this website had been
infected. A MySql injection introduced into its database a script that, in
addition to breaking the site, redirected traffic to other websites.
In this case, the developer who made the website did
not inform his client of the need to include a backup system and configure a
security system in his web project to avoid that situation.
Now… it is logical that these tasks are not included
when the budget is low, since they are accessory works that take time. But when
your website is destroyed, you’ll wish you’d paid for them.
But back to the case, in the end I had to develop a
new website. And my client ended up spending more money than he could have
invested if, from the beginning, he had considered a serious proposal.
Conclusion: if you want a WordPress website, you must
pay attention to it. It requires a lot of affection and permanent care. It is
certain that a very economic service offer will not take into account these
cares and will put your web project at risk.
🔺 Case 3
A friend came up with the good idea to develop his
website on Wix, the online platform with which you create a website in 5
He took several days to build a website himself. He is
not a designer, nor a web developer, therefore, he had no idea of design
patterns, nor programming.
By virtue of that inflammable combination, his website
was not only horrible, but it failed to do what he needed. My friend wanted a
blog and therefore needed a search bar, but WIX didn’t have this functionality.
He just considered that it was a free service and
thought it would be very easy to start his page this way. But he didn’t take
into account that these websites generate a very dirty code that negatively
impacts positioning. He also did not consider that as he was not the owner of
his database, he could never migrate his website to another server.
Conclusion: He never managed to create his page correctly and had to abandon that project. I developed his website with which he is currently receiving profits from its online traffic that has generated numerous new customers. But to get there he had to invest money.
3. Ensuring good communication
The relationship between the parties is fundamental to the success of your web project. Is of fundamental importance the communication established between the technician and the client
Have a first interview to see if they understand what
you want. The person who will develop your website must understand well what
your expectations are. It is the first step in this process.
I also advise you to be open to the suggestions they
give you, even if they modify your initial plans. Sometimes those ideas that
seem wonderful, need to be adapted for the site to position well and the
investment becomes profitable.
If they suggest changes, consider them as a good
contribution for your project to be successful.
4. Agree to include the service
From the outset it is important that it is clear to
both parties that the service includes. Because a One Page or Landing Page is
not the same as a static website, or a dynamic website, or a website with a
All these options have big differences and therefore
different costs. In addition it can happen that your project is not one of
these specific options, but a combination of some of them and so the budget
Before approving a budget you should ask yourself the
– Who is responsible for hosting? Here you must
consider that, if he is the developer, you will always be able to turn to him
in case of any problem.
– Is the developer the one who configures the email
boxes? How many boxes does the budget include?
– Who will do the Google Analytics integration if necessary?
– Does the developer have a maintenance service and
will he be available to answer?
– Does it include the integration of an SSL
certificate if necessary?
– Does the budget include a backup system, security
measures, SEO service? If not, what would be the cost of including these
– How is the payment method?
5. Select the server and domain name
The server, the hosting and the domain are the pillars
of your page. Because for it to be visible online it must be hosted on a server
under a domain name.
Web hosting is a task that is generally assumed by the
technician, but nothing prevents the client from doing it.
For its part the domain name will constitute the
identity of your site and is an essential element.
No doubt the developer will guide you as to the
convenience or not of a particular name but the final decision will be yours.
It is not an easy task, you will not always find the name you had in mind, but
the domain provider will give you similar alternatives in that case.
I advise you to see my publication that will help you to make the most convenient decisions regarding this topic.
6. Define the structure of the website and its
The structure of the page is one of the fundamental
points to elucidate in order to start our web project.
The header, menu, body and footer must be well
defined. For that it is very important that you transmit with precision which
elements you want to include. For example: Home, About us, Services, Contact,
As far as the contents are concerned, it must be borne
in mind that no technician can create a good product if he or she does not have
the appropriate inputs. Therefore, prepare the texts, images, videos and any
other material that interests you to include in your website.
It is possible that you already have them or maybe you
will make them yourself. But keep in mind that the contents of a site must be
of very good quality and provide valuable information. That’s why it’s often a
good idea to hire a content expert to do it.
Is it worth developing a web project if your company
Of course it is! In this site we already talked about
the advantages of having a website.
In short, we said that: investment in advertising
decreases, facilitates access to customers, gives you the opportunity to
analyze users, the market where you operate becomes global and also generates
trust. These are just some of the benefits, check out the related article that
will allow you to get more information.
I have a client who started with a simple website to
offer his economist services. We created
it in a very conventional way but with a lot of content and relevant
information for users.
After six or seven months your services began to be
required from different countries around the world, and incredibly today your
study has become a benchmark for many countries in the region.
Imagine what it will be like to increase the size of
your business and manage thousands of potentials interested in the products or
services you offer. Although it is not something that is achieved overnight, I
assure you that with the necessary strategies, you will gradually multiply your
Any company, regardless of its size, has to seriously
consider its presence on the Internet. Nowadays, the website is the engine that
drives the success of a company, whatever its size.
When you make the decision to develop a web project
analyze this article. If after reading it you have any doubts, contact me, it
will be a pleasure to guide you.
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